50 Year Anniversary Exhibition

My Beautiful City creatively produced When I Shake My Hair, I Display Your Art, a retrospective exhibition to celebrate 50 years of the John Frieda Salons, honouring him and his extraordinary legacy.

Hosted where the story began, guests were invited into the iconic London salon to see these photographs from John's personal archive, journeyed through five decades of iconic covers, celebrated collaborations and defining moments that cemented his place as one of the most influential figures in hair and beauty.

Yellow floral installations, a nod to John's favourite colour, completed the space as John was joined by his family and friends to celebrate his creativity and influence.