Hummer House Miami
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For the second year running, we collaborated with RANAVERSE and SHOWstudio to stage Hummer House, an immersive showcase for GMC’s all-electric SUV. The environment was built for product theatre and capture: bold sightlines, choreographed lighting and distinct zones that drew guests through reveal moments and hospitality. Hosted by Dave Grutman, the night peaked with performances by DJ Khaled and Meek Mill, aligning Miami nightlife energy with a future-forward automotive story. Flow, staffing and camera positions were engineered to land hero shots of the vehicle and performances, strong in-room, instantly shareable online
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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GMC HUMMER EV staged as a hero centrepiece within a multi-zone activation, using dynamic lighting and spatial design to create a cinematic reveal moment optimised for content capture and brand storytelling.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Curated apparel display complements the GMC HUMMER EV showcase, extending brand identity into retail-inspired moments, with My Beautiful City shaping a cohesive environment designed for discovery, interaction and visual impact.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.
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Live performance moment at Hummer House Miami, where My Beautiful City, RANAVERSE and SHOWstudio integrate music programming from the likes of DJ Khaled and Meek Mill into a high-energy automotive launch, capturing nightlife culture and audience engagement.