Founded in 2005, My Beautiful City is a global multidisciplinary creative agency that provides 360° support spanning strategy, concept, design and production.
Founded in 2005, My Beautiful City is a global multidisciplinary creative agency that provides 360° support spanning strategy, concept, design and production.
Through multi-sensory and immersive storytelling, we shape experiences that deepen the emotional connection between brands and their audiences.
From fashion’s front row to key luxury moments, we have established ourselves as a culturally attuned and trusted partner to some of the world’s most iconic brands including Dior, Loro Piana, Nike, and Aston Martin.
With visionary clients and partners worldwide, we push the envelope on a global stage.

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OUR FOUNDER
Robin Scott-Lawson learned his craft in the theatre where lighing, timing and space were his grammar. A hand-painted DJ-booth backdrop for a DIY festival set the early brief: designs lifted from his sketchbook move people. From iconic shoots and catwalk shows in the Old Sorting Office at the height of London’s subculture to today, he’s spent over two decades shaping atmospheres into brand narratives, leading a finely tuned team across global stages. He’ll clock luxury’s next unforgettable venue from a taxi rank in a foreign city, pull luxury’s next coveted performer from a fringe act, and captivate an audience like no other. The principle is constant: push the imagination and question the rules of luxury.
Learn more about The Painting Rooms, our grade-listed studio and for-hire space full of cultural happenings.
Learn more about The Painting Rooms, our grade-listed studio and for-hire space full of cultural happenings.


