Fendi ‘The Fendi Set’ Book Launch

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My Beautiful City creatively directed and produced the launch of The Fendi Set, a book collaboration by Nikolai von Bismarck and Kim Jones, at the Royal Academy of Arts. A curated drinks reception led into a gallery-style exhibition of Nikolai’s photographs, custom plinths, frames and a considered lighting programme shaped clean sightlines and quiet dwell time for viewing. Wayfinding and guest flow were engineered to transition the evening into an exclusive book-signing, turning the publication into a take-home moment and seeding shareable content for press and creators

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Gallery-style exhibition design showcasing photographic works within a refined art setting. Custom plinths, minimal benches and precise lighting create clean sightlines, encouraging slow viewing while optimising the space for editorial capture and seamless guest circulation.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Framed photographic portrait presented with controlled illumination to enhance texture and tone. Exhibition detailing prioritises clarity and focus, translating the publication into a visual experience while supporting content creation and press-ready moments.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Floral styling integrated into a drinks reception, introducing softness and depth within a classical interior. Sculptural arrangements guide movement and elevate arrival moments, reinforcing atmosphere while complementing the curated exhibition environment.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.