
H&M&YOU&I
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My Beautiful City produced H&M&YOU&I Runway & After Party during London Fashion Week, working closely with creative director Nick Knight and Show Studio. The 40-metre runway opened with Brazilian ballerina Ingrid Silva, before models including Alex Consani, Lila Moss, Paloma Elsesser and Karen Elson, amongst others, showed off the H&M’s Autumn 26 collections. Mirrored installations and interactive fashion moments blurred physical and digital worlds; music masterminded by Labrinth featured a surprise live performance of “I Want to Know What Love Is”, and an after party together with London’s celebrity and influence took the night home.

[01] red carpet arrival moment at summer friday's nyfw debut
Backstage at the show
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Backstage at the show


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Backstage at the show
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Backstage at the show


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Backstage at the show
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Backstage at the show


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Backstage at the show
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Backstage at the show

[04] sara walker and co celebrate at or'esh
Backstage at the show
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Backstage at the show


[01] red carpet arrival moment at summer friday's nyfw debut
The runway
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The runway


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The runway
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The runway


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The runway
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The runway


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The runway
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The runway

[04] sara walker and co celebrate at or'esh
The runway
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The runway


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[04] sara walker and co celebrate at or'esh
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[01] red carpet arrival moment at summer friday's nyfw debut
The after-party
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The after-party


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The after-party
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The after-party


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The after-party
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The after-party


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The after-party
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The after-party

[04] sara walker and co celebrate at or'esh
The after-party
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The after-party
