Versus Versace SS16 Runway
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Working closely with Donatella Versace and Anthony Vaccarello, we transformed B1 Victoria House into a strobe-lit, glossy dancefloor-runway that created a deliberate sense of infinity and sharpened the collection’s attitude on camera. A live 4K shoot and real-time livestream on versusversace.com extended this London-only presentation to a global audience of buyers, press and creators.
Music and performance were woven into the show architecture: Howling Bells, The Strypes, and a DJ set by Issac Ferry performed behind scrims so only silhouettes appeared, until a timed reveal during the after-show party. Notable guests included FKA Twigs, Lottie Moss, and Christopher Kane, underscoring the fashion-insider pull of the night.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Working closely with Donatella Versace and Anthony Vaccarello, My Beautiful City transformed B1 Victoria House into a high-gloss, strobe-lit runway environment for Versus Versace.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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Reflective surfaces, illuminated runway lines and infinite sightlines sharpened the collection’s attitude on camera, creating a cinematic show space engineered equally for live experience and digital broadcast.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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A live 4K production and real-time livestream extended the London presentation to a global audience of press, buyers and creators, while tightly choreographed lighting and camera positions amplified the collection’s movement and energy. My Beautiful City designed the space to feel immersive and directional, balancing club-like intensity with clean editorial framing.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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Music and performance were woven directly into the show architecture, with Howling Bells, The Strypes and Isaac Ferry performing behind translucent scrims before a timed reveal during the after-party.
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