Johnnie Walker Blue Label x Perfect Moment
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My Beautiful City produced an après-ski–inspired installation inside Selfridges to spotlight Blue Label’s “Blue Hour” and the Ice Chalet Blend, created by Dr Emma Walker. Alpine textures and ice-blue illumination framed tactile set pieces, from chalet-style counters to mirrored “snow” surfaces, guiding guests through a taste → story → share journey. Hosted tastings and short brand talks connected craft to flavour, while Perfect Moment details (ski cues, graphic accents) tied the collaboration together. Photo-led vignettes, a neat sampling workflow and a concise seeding moment ensured the experience was both trial-driving and image-ready
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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A ski-lift installation immersed visitors in a contemporary alpine world, combining reflective finishes, cool-toned lighting and tactile materials to create a memorable destination for discovery, photography and brand engagement.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Curated furnishings and graphic environmental design transformed the space into a luxury mountain retreat, encouraging guests to pause, explore tasting narratives and connect with the collaboration through carefully crafted visual moments.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Electric-blue corridors and illuminated displays guided visitors through an immersive whisky experience, with each zone revealing a new chapter centred on craftsmanship, storytelling and elevated hospitality.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.
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Fashion-led merchandising integrated technical outerwear and winter-inspired styling cues, reinforcing the partnership through striking retail theatre while creating clean, content-friendly backdrops throughout the installation.