Rhode UK Launch

My Beautiful City creatively directed and produced an invite-only Rhode launch hosted by Hailey Bieber at Chiltern Firehouse, welcoming U.K. editors and creators into the brand’s world. A clean, restrained palette and skin-flattering light set an intimate tone, with discreet, editorial portrait & product vignettes plotted for effortless capture. We managed the red carpet (accreditation, press line, VIP routing) and kept tight capacity control to protect guest experience. Programming flowed from arrivals to a hosted welcome, a music set by Hale Zero, and salon-style mingling, delivering a calm, camera-ready evening that translated Rhode’s aesthetic in-room and on-camera.