Nike Seeding Suite

Ahead of fashion month, Nike brought together the city’s creative community for a day of product discovery, customisation, wellness and after-dark cultural programming. VIPs selected their off-duty autumn sets, personalised on-site with embroidery and embellishment. 

We brought together Eastern and Western wellness practices with a fast-paced treatment menu designed as a pre-fashion month reset, spanning upper-body recovery, aromatherapy and ear seeding. Together with Better Listening (David Sonubi), we shaped an evening listening lounge and cultural programme, with DJs, cocktails and passed bites unfolding around Nike’s conversation pit.