Julien Macdonald AW24 Runway

client:

Julian Macdonald

LOCATION:

U.K. & Nordics

INDUSTRY:

Fashion

CATEGORY:

Runway Shows

services:

Show Production

Set Design

Features:

Immersive Set

My Beautiful City collaborated with Gabriela Gonzalez to design the show environment and a choreographed lighting programme for Julien Macdonald’s editorially led AW24 runway at Freemasons’ Hall. Carefully plotted cues amplified the garments’ sparkle, controlled audience anticipation and staged key reveal moments. The star runway featured Winnie Harlow, Leomie Anderson and Cindy Bruna, with sightlines, music and showcalling engineered to land powerfully both in the room and on camera

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My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

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My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.

[00]

My Beautiful City designed a dramatic lighting environment for Julien Macdonald’s AW24 runway at Freemasons’ Hall, using sculptural beams, haze and timed reveal cues to heighten anticipation.