Vivienne Westwood SS09 Runway

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For Vivienne Westwood’s SS show in London, My Beautiful City collaborated with United Visual Artists to stage a stark, cinematic sun that framed a bare runway, focusing attention on silhouette and movement. A minimal, high-impact scenography designed to photograph powerfully and read clearly on video.

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Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

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Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

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Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

[00]

Runway production set within a historic London venue, where scenography and casting transform a fashion show into a politically charged performance. Direction, staging and showflow amplify narrative impact, delivering a culturally resonant catwalk designed for press visibility and powerful audience engagement.

Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.