
Instagram 'In Living Color' Exhibition
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In collaboration with Sun-ny Side Up (SSU), My Beautiful City creatively directed and produced Instagram’s ‘In Living Color,’ a Black History Month celebration of Black joy through love and laughter. We designed a vibrant, colour-saturated maze to exhibit Alim Smith’s artworks, creating discovery moments and clear photo angles at every turn. The programme culminated in live, custom poetry gifts for guests, a comedy set, and a DJ performance, with pacing and flow engineered for easy circulation and image-first capture

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.
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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.


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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.
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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.


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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.
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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.


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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.
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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.
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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.


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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.
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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.


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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.
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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.


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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.
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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.


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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.
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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.
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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.


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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.
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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.


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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.
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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.


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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.
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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.


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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.
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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.
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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.


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