Fendi x Boiler Room 'F is For...' Launch Party
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To launch Fendi’s new digital platform, My Beautiful City partnered with Boiler Room as lead creative consultants and producers. We transformed the venue into a working film studio, oversized sets, camera rigs, lighting towers and a full green-screen stage, so guests became the on-camera cast, with clips distributed via the F is For… app. A kinetic LED installation with multi-screen frames was tuned for editorial-grade imagery, while a central 360° DJ booth anchored the broadcast with live performances by 21 Savage, Lil Uzi Vert, Migos, Abra and Keith Ape, plus DJ sets by Peggy Gou, Jamie Jones, Metro Boomin and Jenny FTS
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Illuminated portals and saturated digital colourways introduced guests to Fendi’s immersive platform launch, where sculptural LED architecture and cinematic framing transformed the venue into a futuristic, content-first environment built for live interaction and social capture.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Neon-lit entryways and chroma-screen installations blurred nightclub energy with experimental set design at Fendi × Boiler Room, creating high-contrast visual moments tailored for filmed performances, moving image and editorial documentation.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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Repeating light tunnels and graphic LED structures formed a striking centrepiece for the F is For… launch, pairing immersive spatial design with interactive technology to deliver dynamic event imagery and digitally driven audience engagement.
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