Longchamp University Pop Up
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My Beautiful City converted Goodenough College into a branded “university” to launch Longchamp’s new collection, programmed as a day of societies that encouraged participation and easy capture. From the Art Society (hosted by artist Charlotte Rose Smith) to a playful Chemistry Society, guests moved through interactive stations, each designed with clear sightlines, graphic wayfinding and creator-friendly backdrops. The result was a lively, learn-by-doing format that translated the collection into experiences, content and conversation. Notable guests: Mia McKenna-Bruce (BAFTA Rising Star), Kaya Scodelario, Charithra Chandran, Emily Carey, Corinna Brown, Jenny Walser, Jessica Plummer
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Live DJ moment anchors the branded “university” experience, with graphic backdrops and creator-ready lighting designed for seamless content capture. Music programming energises the space, translating fashion storytelling into a social, shareable environment for guests and digital audiences.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Lounge setting within Goodenough College reimagined as a collegiate common room, blending heritage interiors with contemporary styling. Spatial planning and furniture curation encourage interaction, offering relaxed zones that support guest flow, conversation and editorial-style content creation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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Custom games station featuring Longchamp branding introduces playful participation. Interactive design and clear sightlines drive engagement, turning product storytelling into hands-on moments that invite guests to explore, compete and generate organic social content throughout the activation.
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