Mango x Kaia Gerber
client:
LOCATION:
INDUSTRY:
My Beautiful City creatively produced the global launch of MANGO x KAIA GERBER: Craft Your Own Story with a private dinner and immersive space in an original textile factory in Soho. The brick-walled space inspired a raw, tactile creative direction, setting the scene for the first look at Kaia Gerber party-season capsule. Fashion and media’s finest, from Kaia’s girl gang to Paloma Elsesser, Nara Smith and Jen Ceballos, gathered to celebrate, before we opened the doors to two days of public activations inviting over 2,500 New Yorkers to #CraftYourOwnStory with the exclusive collection.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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MANGO x Kaia Gerber capsule display set against draped backdrops and industrial materials, blending refined silhouettes with raw staging. A sculptural presentation highlighting partywear craftsmanship within a Soho textile factory environment, designed for editorial imagery and fashion launch visibility.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Brick-built dining installation anchors a private launch dinner, merging utilitarian textures with elevated tablescaping. Structured layouts and warm lighting create an intimate setting for industry guests, reinforcing a tactile, design-led approach to luxury fashion event production.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Deconstructed sculpture of stacked bricks forms a striking centrepiece, echoing the venue’s industrial heritage. Raw textures and geometric composition deliver a bold visual statement, optimised for photography and brand storytelling.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.
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Coffee service in action, capturing hospitality as part of the guest experience. Clean styling and considered presentation elevate refreshment moments, supporting seamless flow across a high-profile New York fashion launch.