Summer Fridays New York Fashion Week

client:

Summer Fridays

LOCATION:

North America

INDUSTRY:

Beauty & Wellness

CATEGORY:

No items found.

services:

Concept & Creative Strategy

Retail & Pop Ups

Guest Experience

My Beautiful City creatively directed and produced Summer Fridays' New York Fashion Week takeover, celebrating the brand's new holiday Lip Butter Balm shades.

By day, Summer Fridays brought the pop-up to life in the city. By night, guests gathered at the fabulous Or’esh to toast the new flavours in style.

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