Hourglass x Gracie Abrams
client:
LOCATION:
INDUSTRY:
We staged a one-night takeover of cult record shop Sounds of the Universe, blending complexion touch-ups with a music-first environment. The journey echoed record-store rituals—browse → try → play → share, with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm. Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social. Flow, staffing and capture positions were engineered for steady circulation and crisp frames, an intimate, image-forward pop-up where beauty met vinyl culture.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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The journey echoed record-store rituals—browse → try → play → share—with mirror vanities embedded among sleeve walls, a compact portrait/macro corner for product shots and a low-lit listening lounge to keep energy warm.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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Gracie Abrams headlined alongside DJ sets, giving built-in amplification and clean cut-downs for social.
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