Don Julio 1942 x Peggy Gou
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My Beautiful City developed the creative concept and global playbook for Don Julio 1942’s first artistic collaboration with Peggy Gou—and produced the London hero launch at LN-CC
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The space was rendered as a design-led, club-adjacent installation that threaded collaboration codes across bar, retail and content moments.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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The programme opened with an intimate Q&A hosted by Peggy Gou, then lifted into a DJ set by Danny Howard.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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Guests enjoyed custom Don Julio 1942 × Peggy Gou cocktails and had the opportunity to purchase exclusive collaboration merchandise on site.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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To scale the story worldwide, we delivered a retail & on-trade toolkit—modular POS and window/shelf treatments, back-bar dressing, serve specs and garnish ritual, menu inserts, staff briefing cards and creator-ready backdrops—so local markets could replicate the look-and-feel with precision. Flow, staffing and capture positions were engineered to convert culture into trial, sales and shareable content.
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