
Dior Cruise 2017 Show
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As UK production partner with Bureau Betak, My Beautiful City returned Dior to Blenheim Palace after 58 years, restaging the historic route with a hand-painted runway that threaded through stately rooms. Here, we spotlighted heritage with modern show craft

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.
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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.


[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.
[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.


[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.
[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.


[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.
[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.
[00]
My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.


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Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.


[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.


[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.


[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
[00]
Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.
