Dezeen & Asus Salone del Mobile Installation
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My Beautiful City produced a headline Salone showcase for Dezeen × ASUS: ‘Design You Can Feel’, centred on an interactive piece of mobilier by Studio INI that explored future materiality through kinetic, AI-driven responses. Visitors moved from a concise material bar (touch & durability tests) into the main kinetic work, where surfaces subtly flexed, pivoted and re-tuned in real time, mapping gesture, pressure and proximity to motion and light. A tight press briefing zone delivered clean quotes and b-roll, while lighting, sound and sightlines were tuned for editorial-ready imagery amid the bustle of the Salone circuit. The result: spectacle with tactility, technology made tangible, photographed beautifully, and remembered for how it felt
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Design You Can Feel, is captured here as a study in movement, material, and controlled spectacle. At the centre, Studio INI’s kinetic installation unfolds as a responsive architectural surface—panels fanning, flexing and pivoting in sequence as performers and visitors activate it through gesture, pressure and proximity.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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Set within a grand, skylit interior, the work balances precision and fluidity—its mirrored base amplifying reflections, while translucent planes catch and diffuse the ambient light.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.
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My Beautiful City’s production distils the concept into tactile experiments, with durability and touch brought to the forefront that bridges the technical with the experiential. Across the space, lighting, sound and sightlines are carefully calibrated, allowing the installation to hold presence amid the intensity of the Salone circuit.