BOSS x David Beckham

client:

Boss

LOCATION:

U.K. & Nordics

INDUSTRY:

Fashion

CATEGORY:

Product Launches

services:

Set Design

Guest Experience

Content Capture

Features:

Live Performance & DJs

We directed and produced the BOSS ONE × David Beckham launch at Lightroom, premiering a Mert & Marcus short film in 360° projection that enveloped guests on all sides. Managed red-carpet arrivals and a press line flowed into timed seating, before the room tipped into surprise sets from Mark Ronson and Honey Dijon. Sightlines, audio and projection cues were plotted for edit-ready frames and instant social cut-downs, while VIP routing, including the Beckham family and friends of BOSS, kept the pace tight and the energy cinematic. The result: stacked content and cultural relevance, a blockbuster London night where fashion, film and music landed cleanly in the room and online

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

[00]

Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

[00]

Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

[00]

Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

[00]

Towering 360° projections enveloped guests on all sides, while illuminated staging and tightly controlled sightlines engineered dramatic reveal moments throughout the evening.

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Managed arrivals, accreditation and press routing flowed into a timed screening before the programme transitioned into surprise performances from Mark Ronson and Honey Dijon, while discreet VIP routing kept the Beckham family, talent and key guests moving seamlessly through the experience.

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