MBC creatively produced the launch event of Abu Dhabi Bright, the latest title in ASSOULINE’s iconic travel series, hosted at the brand’s landmark Maison ASSOULINE in London. Celebrating the region’s rich heritage, Emirati artisans demonstrated traditional weaving techniques as guests explored the pages over local dates and coffee.

In consultation with the Department of Culture and Tourism – Abu Dhabi, we brought the emirate’s vibrant spirit to life through an evening that offered a glimpse into the ultimate Abu Dhabi itinerary.