PENDING - EE72 Global Launch, NYC

When and where does Edward Enninful decide to take his namesake platform global? In the heart of Manhattan — at a fashion-but-not-Fashion-Week affair that drew the world’s biggest names out for one night only. Tom Brady, Julia Roberts, Jeff Bezos, and Oprah Winfrey, all under one roof.

In partnership with Moncler and Google, the evening unveiled The City of Genius - -  a new campaign shot by Enninful for Moncler’s - - and with it, a new era of storytelling at the intersection of luxury, technology, and culture.

Over 200 guests moved through an immersive space produced by 45 creative and production experts and 8 partner vendors, every detail attuned. 28 screens, 90+ lights, and 5 AV technicians brought the narrative to life. Over 70 guests test-drived the Google Try-On experience and left with custom printed keepsakes. 

‍

‍
‍OVERALL

200+ event attendees 

45+ production staff 

8 vendors

‍

AV

28 of screens -  

#5 onsite technicians

70 Google Try On engagements 

90+ flashing lights

‍

Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.