Jaeger-LeCoultre celebrated the Art of Precision at London’s legendary Royal Academy of Arts Summer Exhibition. In the company of Benedict Cumberbatch, Juliet Stevenson, Ellie Bamber and Clarke Peters, the evening commenced with a majestic Letters Live performance and gala dinner.
As a philanthropic initiative, Letters Live promotes the power of literacy by inviting influential artists to perform live readings of historical letters, while adding their own interpretation to the original text.
Alongside ‘craftsman at work,’ Jaeger-LeCoultre watches were displayed throughout the museum, including the Maison’s latest masterpiece, the Gyrotourbillon 5, bringing together high watchmaking and modern wearability.
The evening boasted an immersive audiovisual experience, featuring chiming sounds of the Gyro 5 watch ('Westminster Quarters' theme, originally based on Handel's Messiah), inspiring a sound experience that mirrored the circular effect of the gyroscope. Design elements used in the space were inspired by the Gyro 5, and as guests departed, the Royal Academy was flooded with beams of blue light to represent the presence of Jaeger-LeCoultre.
