MBC supported with the creative concept for the Global Retail and On-Trade tools for the launch of Don Julio 1942 x Peggy Gou, the brand’s premiere artistic collaboration, working closely with the Diageo global and local teams.

Culminating in an exclusive, sensorial London launch at LN-CC showroom, produced by MBC, Peggy Gou hosted an intimate Q&A and tapped British dance music producer and DJ, Danny Howard, for one of her iconic nights. Guests enjoyed custom Don Julio 1942 cocktails and had the opportunity to purchase exclusive merchandise from the collaboration.