BVLGARI Allegra Fragrance Launch - My Beautiful City
BVLGARI
Allegra Fragrance Launch

In collaboration with Bvlgari, My Beautiful City produced and creative directed a multi-day event in Shanghai's Yu Yuan Department, presenting the brand's new Allegra fragrance collection to press, influencers, and then to a wider audience. The event was designed to generate social media buzz within the local and global market, while creating optimal opportunities for purchase.

Client
BVLGARI
Year
2021
Location
Categories
Services