My Beautiful City produced three different activations for Dior leading up to their 2025 Cruise show in Scotland.

For the opening event, the iconic Cafe Royal was transformed into “The Lady Dior” pub for the night. 

The following day, a lunch on the lawns of Scone Palace took place.

Lastly, MBC tookeover the Belmond Pullman train and transformed it into the ‘Dior Pullman’, escorting VIP guests from Edinburgh to Drummond Castle for the show.