Artist Ron Arad’s reformulated Curtain Call exhibit arrived in Singapore as '720º' for the International Festival of Arts. My Beautiful City managed the production for Arad’s creative concept: a 8-meter high installation which draped a curtain of 5,600 silicone cords in a perfect circle, providing an interactive 360° stage for performances and cinematic projections that could be viewed from outside or within.
The embodiment of Ron Arad’s approach to radical form and structure — spectacular in its physical scale and creative scope — came alive through the application of technology and experimentation with materials, setting a stage for artistic collaboration.