MBC creatively produced the multi-city launch of the Nike Air Max Muse x Veneda Carter collaboration.

Rooted in Veneda’s Polish heritage and shaped by formative memories of Warsaw’s bazaars, the activation was designed to feel raw, real, and intentional — a curated, multi-day experience that honoured her story. From secret loft dinners and listening lounges to an open-to-the-public market and curated library, every detail was considered — from materials to finishes — to echo the renowned stylist’s spirit through the Nike lens.

From Naked Copenhagen to Nike Lab Paris in time for fashion week, the story continued.