MBC creatively directed and produced the collection launch of Reformation x Kacey Musgraves in New York City. Lush greenery and deep monochromatic hues transformed the Bowery Hotel into a captivating setting to celebrate the unveiling of the collection.

Guests were immersed in a vibrant ambiance, complete with nature-inspired details, aura readings and live tattoo artistry. The event showcased the collections delicate beauty and signature aesthetic, creating an unforgettable experience for guests including Tinx, Lily Sisto, Audrey Hilfiger, Campbell Pucket.