Michael Kors celebrated their Qixi (Chinese Valentine’s Day) collection at the Chengdu Taikoo Li store in China with their new ambassadors Leo Wu and Lareina Song. My Beautiful City provided creative direction for this press and influencer event.
The store’s façade was covered in the brand’s Qixi Graffiti print. The external design carried through onto elements of the store’s interior, furthering the event’s immersive and graphic feel.
To set the mood, the evening featured a DJ set by Fil Xiaobai and an infinity pop-up visual room that was designed to create an unexpected and surreal branded experience for attendees.