Fendi
'#FFreloaded' London Party
My Beautiful City was invited by Fendi and Net-A-Porter to creatively produce their #FFreloaded capsule collection.
Working with Urban Electric, Lee Bofkin, and local graffiti artists to create a bespoke immersive experience, we employed the use of cutting-edge laser technology, turning the Waterloo Graffiti Tunnels into an immersive urban and digital experience for the VIP guestlist.
Raye, Richy Ahmed, Last Night In Paris and Disco Smack performed alongside freestyle dancers in front of a custom built Fendi truck, which framed the #FFreloaded capsule collection. Giles Deacon, Kim Jones, Jhené Aiko, and Drake were among the many illustrious guests.
Client
Fendi, Net-a-Porter
Year
2018
Location
Categories
Services
