Dior
Flagship Launch
For the highly anticipated launch of Dior’s new flagship store on London’s New Bond Street, My Beautiful City creative directed a fantasy that brought smiles to the faces of many — an experience befitting a luxury brand founded on the idea that clothes should make people happy.
We designed a parterre of blue delphiniums in front of the Peter Marino-designed boutique, whereupon a 19-piece classical orchestra welcomed guests on arrival.
Once inside, guests stood for photos in front of an 8-foot tall doll house that emulated the store’s facade and enjoyed tunes from classical pianist Chilly Gonzalez and DJ sets from Josh Ludlow and Jenny Bastet.
Guests in attendance included Millie Mackintosh, Pixie Lott and Daisy Lowe.
Client
Dior
Year
2016
Location
Categories
Services
