Byredo’s holiday party at its Flagship Store in Covent Garden celebrated their festive collection titled ‘One Another’, a collaboration with Laila Gohar presenting a playful and eclectic assortment of designs for the festive season.
With a contemporary take on Christmas traditions, the concept seeks to enhance the notion of human connection over the Christmas period by making the ordinary objects we share together at this time of the year, beautiful.
“I am always drawn to the ordinary – a bean, a potato – for me these are the most beautiful forms and I like to treat them with the same attention as very fancy objects.” - Laila Gohar
The Byredo store was dressed decoratively with whimsical and romantic florals in ornate silver vases, much like a mad hatters tea party with a contemporary twist. Tables and cabinets were curated with One Another products and gifting, displayed amongst artistic food styled by Sarah Hardy - her sculptural array of seasonal vegetables with bows, pearled and sugared fruits, cherry blossom jellies and towering potato pyramids complimented the collection and set the tone for the evening.