Working closely with Donatella Versace over several Versus Versace presentations, My Beautiful City has consistently moulded unique, creative visions and set designs that elevate each venue into a contemporary showcasing space.
Versus Versace exclusively launched its SS16 collection by Anthony Vaccarello at the B1 Victoria House for London Fashion Week, rendering it into a strobe-lit glossy dancefloor-runway experience that created a sense of infinity.
A live 4K shoot brought this London-only event to a wide range of VIP buyers, fashion bloggers and journalists, via a live stream on www.versusversace.com, and exclusive photography and videography content.
The event featured performances from Howling Bells, The Strypes and a special DJ set from Issac Ferry. Furthering the light and shadow play, the entertainers were shrouded behind screens, with only their silhouettes visible until a key 'reveal' moment during the party following the show.
Notable guests included FKA Twigs, Lottie Moss, and Christopher Kane.