MBC creatively produced the Reformation x Devon Lee Carlson campaign launch party with a dreamy dinner in Los Angeles at the iconic La Dolce Vita. Every detail paid homage to Devon’s world — from a custom martini ice luge crowned with a sculpture of her dog ‘Martin’, to personalized plates and decks of cards. Friends of Ref like Camille Rowe, Finneas, Dixie D’Amelio, and Sara Sampaio took the night home in true LA fashion — celebrating the collection beneath a sea of balloons and the playful spirit that defines a Devon celebration.