Naomi Campbell brought Fashion For Relief to the iconic British Museum to raise funds for disadvantaged young people in London, uniting the fashion industry as a force for good. My Beautiful City collaborated on the event, producing an unforgettable catwalk show and gala dinner, generating awareness for the charity as well as raising funds for the organisation.
To set the tone for the show, the large atrium of the iconic British Museum was used as a canvas, with projections outlining the charity’s key values and socially responsible ethos projected onto the backdrop of the bespoke catwalk strip.
The atrium was redesigned to hold the ensuing auction, gala dinner and after-party. Lavish décor embellished the space with oversized foliage, velvet seating, ambient lighting and dining centerpieces.
Internationally renowned rapper, Eve, was contracted to headline the after-party, followed by performances by London’s upcoming star, Octavian. Stars such as Pierce Brosnan, Anna Wintour, Lady Kity Spencer and Alexa Chung were in attendance. The event was a marked success, with works by Andy Warhol, Salvador Dali, Damien Hirst, Tracey Emin and Marina Abramović bringing in hundreds of thousands of pounds in sales.