Alexander Wang and Bvlgari celebrated the global launch of their limited-edition capsule collection with exclusive parties held in Shanghai at the Bvlgari Hotel and in New York City at the old Henri Bendel building on Fifth Avenue.
Both venues were reimagined as ‘80s-era luxury department stores, complete with credit-card-themed VIP invites. Mannequins showcased the collection and doubled as backdrops for content moments.
In Shanghai, the hotel was transformed using warm tones of red and gold lighting and a series of window displays inspired by the 1987 cult classic, Mannequin.
In collaboration with artist John Yuyi, bespoke temporary tattoos were created in the tattoo parlour, catering was served in A.W.Bvlgari branded dim sum steamer baskets, and the department store stage featured headline performances from Chinese rapper Vava and DJ Pedro Cavaliere.